Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
AI vs. Human: Who Writes Better Content? Over the past two years, ChatGPT and Bard have gained considerable popularity online. The idea of AI software creating content excited marketers, and everyone wanted to try it. Now that people have a better understanding of what AI can and can't do when creating content, the excitement has settled down. With things returning to normal, we thought it would be a good time to look into the discussion about whether AI or human writers are better. We took the time to learn how AI programs like ChatGPT and Google Bard work. As specialists in content development, we compared the material produced by these AI tools with that crafted by proficient human writers. Following this analysis, we concluded which side holds superiority in the ongoing discussion between AI and human authors. Table of Contents What is AI Content Writing? How is AI Content Different from Human Content? Pros & Cons of AI-Generated Content Pros & Cons of Human Written...