Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
It's a fact that managing a business requires full-time attention. Between managing finances, overseeing operations, and keeping your customers happy, marketing can often fall by the wayside. But in today's competitive landscape, a strong marketing presence is essential for growth. The good news? You don't need a marketing degree or a team of specialists to succeed. Artificial intelligence (AI) has become a game-changer for businesses of all sizes, offering powerful tools and automation that can help you reach new customers and boost your bottom line. Here are 5 ways AI can transform your marketing efforts, even if you're not a marketing expert: 1. Unleash the Power of Personalization: In today's digital age, customers crave personalized experiences. AI can analyze your customer data (like purchase history and browsing habits) to understand individual preferences. This allows you to deliver targeted content, recommendations, and offers that resonate with each cust...