Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
Social Media Isn't Just for Top of Funnel: A Guide to Leveraging All Stages Social media has completely changed how businesses talk to their customers. However many marketers still see it mainly as a way to get people to notice their brand and spark interest . This limited view misses a big chance: social media can help turn interested people into paying customers at every step of their journey. In this blog post, we will explore the use of social media at every stage: attracting attention, maintaining interest , and ultimately making sales. 1. Top of Funnel: Drawing Attention and Nurturing Interest Content is Vital: Engage with Popular Topics: Take part in relevant industry discussions and trending hashtags to elevate your visibility and reach a wider audience. Showcase High-Quality Visuals: Employ striking images, videos, and interactive stories to attract attention and reflect your brand's essence. Conduct Contests and Giveaways: Build excitement around your brand by p...