Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
Content Marketing Trends to Watch Out in 2025 The world of content marketing is always in motion. With changes in best practices and fresh content opportunities, awareness of current trends is vital for maintaining a successful marketing strategy. To assist you in this endeavor, we’ve assembled a list of the top content marketing trends to watch for in 2025. From innovative AI applications to engaging interactive content, we’re equipped with the insights that will help you excel. Diversified SEO strategies AI-enhanced content workflows Short-form video content Optimize for AI searches Demonstrating first-hand experience Social media as a search engine Omnichannel content marketing Interactive content 1. Diversified SEO strategies It's been a fascinating year in the realm of search engines. Google is facing allegations of monopolizing the search landscape, forums such as Reddit are making their mark on search engine results pages, and AI answer engines significantly...