Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
Conversion Funnel Optimization: 10 Ways to Convert More Introduction In today's busy digital environment, companies always try to get customers' attention and increase their sales. Please consider the conversion funnel as a guide that helps customers go from finding a product or service to buying it. By paying close attention to each part of this funnel, businesses can improve the chances of turning interested visitors into regular customers, which helps them meet their sales goals. Understanding the Conversion Funnel Before diving into optimization strategies, let's break down the typical stages of a conversion funnel: Awareness: This is the initial stage where potential customers become aware of your brand or product. Interest: Customers show interest in your offerings, often through research or engagement with your content. Consideration: Customers evaluate your product or service against competitors. Intent: Customers demonstrate a strong intent to purchase by v...