Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
Why Your Business Needs a Content Writing Strategy Effective business content writing conveys a company's message, fosters brand credibility, and drives business growth. It goes beyond arranging words—requiring understanding of the audience, engaging narratives, and clear business objectives. This article explores the key elements, types, stages, and principles of effective business content writing for organizational success. What are the Different Types of Business Writing? Business writing includes a variety of documents, each with its own specific purpose. The essential factor is selecting the appropriate type of writing for the given context. Transactional Writing: This refers to the everyday communication that sustains a business. It is straightforward, succinct, and generally utilized for internal communications or routine external exchanges. Example: An email from a project manager at Larsen & Toubro (L&T) to a vendor, confirming the receipt of a new batc...