Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
5 Content Writing Habits to Drop Before 2026 The digital world is changing at a breakneck pace. As we look ahead to 2026, those old writing strategies—things that were super effective back in 2018 or even 2022—just aren't cutting it anymore. With AI-generated content everywhere and readers’ attention spans shorter than ever, your writing has to hit harder, feel more genuine, and get straight to the point. If you want your content to stay up-to-date, here are five habits you should drop right away. 1. The "Generic Intro" Fluff You know the lines I'm talking about: "In today's fast-paced digital world, communication is more important than ever." I call this stuff "placeholder prose." It doesn't actually convey anything meaningful, offers no real value, and essentially tells your reader that they could find this same information just about anywhere else. Real-Life Example: A blog post about remote work kicking off with: "Since the pand...