Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
What is Link Velocity? How It Impacts SEO and Rankings In the rapidly evolving field of Search Engine Optimization ( SEO ), it is crucial to comprehend how search engines evaluate your website to achieve higher rankings and sustained visibility. One important yet often debated metric in this interpretation is link velocity . At its core, link velocity is the rate at which a website gains new backlinks over a given period. It's not just about how many links you have, but also about how quickly and in what pattern they accumulate. Consider it the pulse of your website's rising online reputation; a steady, strong pulse signals health, whereas an inconsistent or too fast one indicates problems. How Link Velocity Impacts SEO and Rankings Search engines, especially Google, utilize sophisticated computer programs to determine the importance and relevance of a website. Backlinks – which are links from other sites pointing to yours – are a big part of this calculation. Think of ...