Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
Decoding the Google Core Update, March 2025 On March 13th, 2025, the constantly changing and unforeseeable digital world felt another major shakeup with the release of Google's newest core algorithm update. Just like before, the official explanation of the update was typically unclear, highlighting the continued focus on "rewarding top-notch content" and "enhancing search accuracy." Still, the impact was evident, causing a lot of worry and hurried changes in the SEO field. This piece explores the effects, some educated guesses, and the best ways to handle the Google Core update from March 13th, 2025. It aims to clarify how the algorithm is changing and what that means for those who run websites and create content. The Aftermath: Search Results in Flux Right after the update, the search engine results pages (SERPs) saw some major shifts. Tools that monitor such volatility showed huge jumps, pointing to big changes in rankings across different sectors. Initi...