Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
SEO in 2025: Navigating the AI-Driven Search Landscape Search Engine Optimization ( SEO ) is a field that is constantly evolving, and 2025 will be a pivotal year . Because artificial intelligence (AI) is developing rapidly and is deeply ingrained in search engines, the tactics that were effective in the past may not be as effective in the future . The main facets of SEO in 2025 will be covered in this blog post , along with how traditional SEO is evolving and important new ideas like AIO, GEO, and SXO. SEO: The Enduring Foundation Search Engine Optimization , commonly referred to as SEO , focuses on enhancing your website and its content to achieve higher rankings in search engine results, thereby drawing in more organic visitors . The core principle remains the same: providing users with the most pertinent and valuable information, despite the evolving techniques involved. As we move into 2025, standard SEO practices are still e...