Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
What are the key differences in content planning for B2B vs. B2C digital marketing? Navigating the Digital Divide: B2B vs. B2C Content Planning in India Content is significant in India's expanding digital marketing industry . However , consumer engagement strategies (B2C) differ significantly from corporate engagement (B2B) . Recognizing these differences is critical for creating effective marketing that reaches the intended target. B2C Content Planning: Appealing to Emotions and Immediate Needs B2C content is all about building a strong brand image, boosting sales right away , and keeping customers coming back for more . It uses emotions, engaging visuals, and fun entertainment to connect with individual shoppers. Key Differences: 1 . Emphasizing Expertise and Credibility: B2B content demonstrates a deep understanding of the industry, showcasing thought leadership and specialized knowledge. Example: Infosys's white papers and webinars on emerging technologies lik...