Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
Impact of Tofu, Mofu and Bofu Funnel Strategy in Digital Marketing The marketing or sales funnel concept has existed since 1898. It was developed by Elias St. Elmo Lewis, an American advertising expert, who created a model that describes the stages a customer goes through before making a purchase . This model, known as the AIDA marketing model, is what we now refer to as the sales or marketing funnel. Before buying something, a person goes through four steps: Awareness (they realize they have a problem), Interest ( they look at products or services that can solve the problem), Desire ( they decide on a specific product or service), and finally Action (they make the purchase). These four steps can be shown as a funnel, which is how AIDA became a marketing funnel. What specific metrics can businesses use to measure the effectiveness of TOFU, MOFU, and BOFU content strategies? How can companies optimize content for different audience segments at each funnel stage? What common mis...