Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
A Guide to Local Search Marketing Strategies Ever wonder why some businesses continually show up when you search for "best pizza near me" or "hardware store in [your town]" ? A well-crafted local search marketing plan is frequently the key to success . Connecting with your local community online is no longer an option in today's digital landscape; it is required for development and sustainability . Look at local search marketing and how to maximize your neighborhood's potential. What Is Local Search Marketing? At its foundation, local search marketing is about getting your company visible to potential clients in your nearby geographic area who are looking for the items or services you provide . It includes a variety of techniques for increasing your online visibility in local search resul...