Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
Social Networking: The Cornerstone of Modern Business In the modern world of technology, social networking has changed from being a way for people to connect with friends and family into a strong tool for companies, regardless of size. By using the wide possibilities of social media, businesses can make their brand more well-known, interact with customers, increase sales, and create long-term connections. This blog talks about the many advantages of social networking for businesses, looking at how it can change how you do marketing and customer service, and help your business grow overall. Building a Strong Brand Identity A big benefit of social media is that it helps companies create a clear picture of who they are. By making interesting posts, talking to the people they want to reach, and always showing what they stand for, businesses can build a group of fans who like them and set themselves apart from others in the same field. Brand Awareness: Social media gives businesses a hu...