12 Biggest SEO Trends in 2026: Strategies to Get Ahead SEO is evolving rapidly, driven by the integration of Artificial Intelligence into search. By 2026, success will depend not on simple keyword optimization but on achieving visibility across a dynamic ecosystem of generative AI, social platforms, and personalized user experiences. 1. AI Optimization Overviews (Generative Engine Optimization) Trend: Google's AI Overviews (also known as Search Generative Experience—SGE) deliver succinct, AI-generated responses directly on the Search Engine Results Page (SERP), significantly boosting zero-click searches. Strategy: Focus on Generative Engine Optimization (GEO) . Structure your content so that Large Language Models (LLMs) can easily parse, cite, and select your information as a trusted source for their summaries. Example: Instead of a long paragraph explaining "How to install a smart thermostat," create an H2 sub-heading: " How Do I Install a Smart Thermostat? ...
Impact of Tofu, Mofu and Bofu Funnel Strategy in Digital Marketing The marketing or sales funnel concept has existed since 1898. It was developed by Elias St. Elmo Lewis, an American advertising expert, who created a model that describes the stages a customer goes through before making a purchase . This model, known as the AIDA marketing model, is what we now refer to as the sales or marketing funnel. Before buying something, a person goes through four steps: Awareness (they realize they have a problem), Interest ( they look at products or services that can solve the problem), Desire ( they decide on a specific product or service), and finally Action (they make the purchase). These four steps can be shown as a funnel, which is how AIDA became a marketing funnel. What specific metrics can businesses use to measure the effectiveness of TOFU, MOFU, and BOFU content strategies? How can companies optimize content for different audience segments at each funnel stage? What common mis...