Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
The TIP Method: Choose the Right AI Model for Every Task In today's fast-paced world of artificial intelligence, it's easy to believe that one advanced AI model can solve all our problems. But, much like a skilled artisan picks the perfect tool for each unique task, making the most of AI really comes down to using the TIP Method: matching the right AI model to every specific job at hand. Why Not Simply Stick to One Model? While large language models (LLMs) designed for general purposes are extremely versatile, no single AI can be proficient in every field. Attempting to make one model handle all tasks can result in: A model built for creative writing may falter at detailed data analysis. Using a complex model for a simple job wastes time and resources . More advanced models often cost mor e per use. By comprehending the specific strengths of different AI models, you can attain better results in a more efficient and cost-effective way. Break Down Your Work Into Smaller Tasks Th...