Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
Email marketing trends in 2025 According to Statistics, the global email marketing market was worth $7.5 billion in 2020 and is expected to grow to $17.9 billion by 2027. If you want to excel in your industry, embrace the latest trends in email marketing. A business that stays on the cutting edge of industry developments is always more successful at drawing in customers. #1: Email marketing automation With email marketing automation, brands can keep a regular and smooth connection with their subscribers. For example, think of a drip campaign. Instead of overwhelming users with lots of content all at once, each email is sent based on specific actions, making the messages feel more personal and welcoming. Also, since the content is shared in small, easy-to-read parts, readers won’t struggle with much text. Here is how you can optimize your marketing efforts: Make use of email templates. Automate mailing list scrubbing. Send automated transactional emails to your customers. Autom...