Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
Strategies for Success in Google AI Overviews SEO The world of search engine optimization (SEO) is being shaken up, all thanks to the lightning-fast progress in artificial intelligence (AI). Google's launch of AI Overviews, previously called Search Generative Experience (SGE), is a real game-changer, completely altering how people use search results. This significant change means we need to rethink the usual ways we approach SEO . This article dives deep into Google's AI Overviews, looking at how it's impacting things, what might work well now, how to measure success, and the tricky bits we need to watch out for. What are Google's AI Overviews? Google's AI Overviews mark a significant transformation in how search engines operate. Rather than just delivering a list of links, Google utilizes its sophisticated AI models, especially Gemini, to gather and summarize information from various online sources. This allows users to receive clear and thorough answers right i...