AI vs. Human: Who Writes Better Content?

AI vs. Human: Who Writes Better Content?

Over the past two years, ChatGPT and Bard have gained considerable popularity online. The idea of AI software creating content excited marketers, and everyone wanted to try it.

Now that people have a better understanding of what AI can and can't do when creating content, the excitement has settled down. With things returning to normal, we thought it would be a good time to look into the discussion about whether AI or human writers are better.

We took the time to learn how AI programs like ChatGPT and Google Bard work. As specialists in content development, we compared the material produced by these AI tools with that crafted by proficient human writers. Following this analysis, we concluded which side holds superiority in the ongoing discussion between AI and human authors.

Table of Contents

• What is AI Content Writing?
• How is AI Content Different from Human Content?
• Pros & Cons of AI-Generated Content
• Pros & Cons of Human Written Content
• AI Content Creation vs Human Content Creation
• Final Verdict

What is AI Content Writing?  

It is important to start with the basics to differentiate artificial intelligence from human authorship. AI content writing refers to the method of producing written material, such as blogs and articles, through the use of generative AI tools, including OpenAI’s ChatGPT and Google’s Bard.  

These tools are natural language processing (NLP) models, which can comprehend and generate language similar to human communication. For instance, when prompted with a request like “create a blog that plans a 5-day tour itinerary to Thailand,” these models can generate a comprehensive blog post for the user.

How is AI Content Different from Human Content?

The main difference between content made by artificial intelligence and content created by humans is the idea of subjectivity. Human-made content can use a subjective tone and choose words that better connect with a particular audience by touching their emotions and values.

At Techsavvy, our special focus is on creating unique content that is made to engage with the audience directly. That's why we pay close attention to understanding your business and your target audience when you reach out to us. By asking many questions, we aim to create personalized content that speaks to your audience and improves the results of your content marketing efforts.

Generative AI inherently produces content intended for a broad audience. Without... specific instructions, it generates generalized information suitable for all users. Typically, these models are based on large language models (LLMs) utilizing neural transformer architectures, which employ a text prediction approach that can occasionally undermine logical coherence and rationality.

Chatbots like ChatGPT and Bard can show creativity and humour, but they sometimes have trouble understanding the complex details of how humans think. This can result in sharing incorrect or misleading information that is not always accurate.

Even though these chatbots based on large language models (LLMs) have some limitations, they have become very popular in the last year. They can quickly create large amounts of content that is grammatically correct and easy to understand, which is quite amazing. So, if you need content fast, using AI for writing might be the best choice.

Pros & Cons of AI-Generated Content

AI-generated content has both benefits and drawbacks. While these chatbots can't match human intelligence and emotional understanding, they are very good at creating content much faster than humans can.

Pros of AI-Generated Content

• Quickest in creating new content
• It saves both time and money
• Can generate content for diverse genres and industry
• Anybody can generate content with AI

Cons of AI-Generated Content

• The quality of information is doubtful
• Needs professional prompt engineers to generate the right content
• Unable to optimize for a specific target group
• SEO content optimization with AI is poor

Reliability is a significant issue regarding content produced by artificial intelligence. AI hallucinations are well-known occurrences where chatbots produce inaccurate information yet present it as real.

Therefore, if authenticity is a priority for you, particularly outside purely creative content, it is essential to approach generative AI content carefully.

Pros & Cons of Human Written Content

Content produced by experienced SEO writers tends to provide precise and trustworthy information in contrast to content generated by AI. However, a notable limitation is the limited availability of qualified writers and the difficulty in locating a single writer who possesses expertise across multiple industries and genres. Furthermore, identifying high-caliber content writers who thoroughly understand your unique requirements can prove to be a daunting task.

Pros of Human Written Content

• Better audience engagement
• In-depth knowledge of the topic
• Better with SEO optimization
• Ensures accurate information distribution

Cons of Human Written Content

• Time-consuming process
• Comparatively expensive
• Needs multiple interventions to maintain uniform quality
• Mostly unable to produce large volumes of content quickly

Google emphasizes the importance of quality for better rankings. Using AI to create content can lower your search ranking.

AI Content Creation vs Human Content Creation

Considering the advantages and disadvantages of both human and AI-generated content, we shall now compare them directly to determine which one merits our utmost attention.

Human Written Content

• Original and authentic information
• Better understanding of context and target audience
• Helpful to drive and retain organic traffic
• Can produce SEO-optimized content for better search engine performance
• Can write brand-specific tailored content

AI Generated Content

• Provided information is only as good as the data available on the internet (or the data it was trained on)
• Better at creating content faster
• Useful to cater to urgent content requirements
• Search engine performance is not optimal without human intervention
• AI is inefficient for organic content marketing

AI-created content can help fill basic web pages like Privacy Policies and Terms and Conditions. But, using only AI for your content marketing plans is not a smart choice.

If Your goal is to make people aware of your brand or earn money through content, it's important to understand AI's limitations. A quick and cheap solution now might cause problems and slow down your website's progress in the future.

Final Thoughts:

At the end of this discussion, it's important to talk about the argument between content made by AI and content written by people. In content marketing, using AI-made material might not be a good idea if you want to improve your brand's image and build a loyal group of followers.

But, if you decide to use AI in your content marketing plan, it's very important to hire a skilled editor, a fact-checker, and a quality control expert to help avoid any problems. At the end of this discussion, it's important to talk about the argument between content made by AI and content written by people. In content marketing, using AI-made material might not be a good idea if you want to improve your brand's image and build a loyal group of followers.

But, if you decide to use AI in your content marketing plan, it's very important to hire a skilled editor, a fact-checker, and a quality control expert to help avoid any problems.