Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
Marketers, AI-Generated Content, and Today’s AI Landscape Marketers, AI-Generated Content, and Today’s AI Landscape The marketing landscape in 2025 is experiencing a significant shift, with Artificial Intelligence (AI) at its Center. Once considered a futuristic idea, AI, particularly generative AI, has emerged as a vital resource for marketers seeking to enhance efficiency, personalize customer experiences, and achieve quantifiable results. The worldwide AI marketing sector is valued at more than $47 billion in 2025 and is expected to exceed $107 billion by 2028, underscoring the rapid integration and growing influence of this technology. Marketers are increasingly incorporating artificial intelligence into their daily tasks, such as automating routine operations, gaining deeper audience insights, and campaign optimization . This widespread acceptance indicates a shift towards hyper-personalization and data-driven initiatives, in which AI enables firms to connect with custome...