12 Biggest SEO Trends in 2026: Strategies to Get Ahead SEO is evolving rapidly, driven by the integration of Artificial Intelligence into search. By 2026, success will depend not on simple keyword optimization but on achieving visibility across a dynamic ecosystem of generative AI, social platforms, and personalized user experiences. 1. AI Optimization Overviews (Generative Engine Optimization) Trend: Google's AI Overviews (also known as Search Generative Experience—SGE) deliver succinct, AI-generated responses directly on the Search Engine Results Page (SERP), significantly boosting zero-click searches. Strategy: Focus on Generative Engine Optimization (GEO) . Structure your content so that Large Language Models (LLMs) can easily parse, cite, and select your information as a trusted source for their summaries. Example: Instead of a long paragraph explaining "How to install a smart thermostat," create an H2 sub-heading: " How Do I Install a Smart Thermostat? ...
How to increase your brand's social media maturity Social media is now a key part of what every marketer does. But being successful on social media isn't just about being lucky. It needs a carefully planned approach and a dedication to keep getting better and changing all the time. In this piece, we'll look at what it means to be good at using social media and talk about how companies can improve to strengthen their social media presence. What is Social Media Maturity? Being mature on social media means how well a brand uses social media to be effective and smart. It includes how a brand plans, handles, and looks at its social media posts. A good social media plan makes a brand look real and polished online. Being mature on social media is about knowing what a brand does well and using that to connect with the right people. It means matching the brand's beliefs and goals with its social media plan. Brands that are good at social media have found their special place a...