Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
In the constantly changing world of marketing, where new trends come and go quickly, one important idea stays the same: brand awareness. Brand awareness means how well people know and remember your brand. It's the base for all your marketing work. Some might think that using popular people to promote your brand or doing fancy social media campaigns is the best way to succeed. But if you don't focus on brand awareness, your marketing won't work well. Here's why focusing on brand awareness is still very important in 2024, and how you can use it to make your brand more well-known. The Advantages of Building Brand Awareness There are other reasons than features to spend money on marketing marketing to increase brand awareness. Its numerous beneficial characteristics have the potential to significantly boost your business's earnings . Some notable ones are as follows: More Sales and a Bigger Part of the Market: Customers usually pick brands they know and trust. If y...