Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
Email marketing has changed a lot, and how well it works can differ greatly in various fields. Knowing what's popular in your industry can help you adjust your email strategies to be more successful. Let's look at some important email marketing trends for different sectors in 2024. Retail and E-commerce Personalized Product Recommendations: By using information about customers and artificial intelligence, stores can offer customized product suggestions that consider what customers have bought before, what they look at online, and what they like. Dynamic Content: With adaptive content sections, stores can make personalized email experiences that change based on where the customer is, what time it is, and what device they are using. Email Segmentation: Dividing email lists into groups based on who the customers are, what they've bought, and how they act lets stores send messages that are just right for certain groups of customers. Interactive Emails: Adding fun parts l...