Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
🚀 The Future-Ready Professional: 5 Digital Skills to Master in 2026 The year 2026 is poised to be defined by a new wave of digital transformation, driven primarily by the wider adoption of Artificial Intelligence, the continuing shift to the cloud, and an increased focus on security. For professionals aiming to achieve career growth and adaptability in this rapidly changing environment, it is crucial to develop a key set of digital skills—this is essential, not optional. Here are the five most important digital skills to focus on for a career that can withstand the future in 2026. 1. Artificial Intelligence (AI) and Machine Learning (ML) Literacy AI and Machine Learning have shifted from being experimental concepts to integral parts of routine business operations. This skill set is not exclusive to AI Engineers; it applies to AI literacy across all job functions. Key Focus: Understanding the workings of AI/ML models, knowing how to ethically utilize and integrate Generative AI tools ...