Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
How AI-Driven Personalization is Reshaping Email Marketing in India Artificial Intelligence: Powering the Personalized Future of Email Marketing in India Artificial Intelligence (AI) is revolutionizing email marketing in India by transitioning from mass-market broadcasting to individualized one-on-one communication. In a diverse and competitive market like India, where consumer preferences evolve rapidly and are heavily influenced by regional, cultural, and linguistic factors, AI offers a vital competitive advantage. By leveraging machine learning, predictive analytics, and Natural Language Processing (NLP), businesses in India are achieving significantly higher levels of engagement, conversion rates, and return on investment (ROI). This shift is central to a modern digital marketing approach. Key Areas of Transformation for Indian Businesses AI-driven personalization is revolutionizing several core aspects of email marketing, fundamentally reshaping the customer journey and d...