12 Biggest SEO Trends in 2026: Strategies to Get Ahead SEO is evolving rapidly, driven by the integration of Artificial Intelligence into search. By 2026, success will depend not on simple keyword optimization but on achieving visibility across a dynamic ecosystem of generative AI, social platforms, and personalized user experiences. 1. AI Optimization Overviews (Generative Engine Optimization) Trend: Google's AI Overviews (also known as Search Generative Experience—SGE) deliver succinct, AI-generated responses directly on the Search Engine Results Page (SERP), significantly boosting zero-click searches. Strategy: Focus on Generative Engine Optimization (GEO) . Structure your content so that Large Language Models (LLMs) can easily parse, cite, and select your information as a trusted source for their summaries. Example: Instead of a long paragraph explaining "How to install a smart thermostat," create an H2 sub-heading: " How Do I Install a Smart Thermostat? ...
How to Get Started with an Industrial Marketing Strategy in 2025 The industrial sector, previously considered slow to adapt, now leads in technological innovation and strategic change. For a B2B multinational in industrial technology and engineering, a forward-looking marketing strategy is critical for sustained growth and competitive advantage in 2025. The Evolving Industrial Landscape in 2025 By 2025, digitization, sustainability, and complex supply chains will shape the sector. Clients now demand integrated solutions, predictive maintenance, and data-driven insights—not just machinery. The shift toward solution-based partnerships accelerates, driven by IoT, AI, and analytics. Geopolitical changes and raw material fluctuations add complexity and require marketing agility. What is an Industrial Marketing Strategy? An industrial marketing strategy is a targeted plan to promote and sell products and services within the B2B industrial sector. This approach targets industrial buyers...