Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
How to Get Started with an Industrial Marketing Strategy in 2025 The industrial sector, previously considered slow to adapt, now leads in technological innovation and strategic change. For a B2B multinational in industrial technology and engineering, a forward-looking marketing strategy is critical for sustained growth and competitive advantage in 2025. The Evolving Industrial Landscape in 2025 By 2025, digitization, sustainability, and complex supply chains will shape the sector. Clients now demand integrated solutions, predictive maintenance, and data-driven insights—not just machinery. The shift toward solution-based partnerships accelerates, driven by IoT, AI, and analytics. Geopolitical changes and raw material fluctuations add complexity and require marketing agility. What is an Industrial Marketing Strategy? An industrial marketing strategy is a targeted plan to promote and sell products and services within the B2B industrial sector. This approach targets industrial buyers...