Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
SXO vs SEO Introduction Search engine optimization (SEO) is associated with keywords, backlinks, ranks, and other factors. The primary goal is to boost exposure or position on the search engine result page (SERP). However, a shift has occurred and is rapidly gaining speed due to advances in advanced search engine algorithms and machine learning, critical components of artificial intelligence. The evolution of SEO has resulted in an emphasis on people and addressing their requirements rather than just optimizing for the SERP. In other words, it has evolved into optimizing for the user's search experience or SEO SXO. What Is SXO (Search Experience Optimization )? SXO is a comprehensive website performance optimization strategy incorporating SEO strategies and procedures to boost exposure in search results. It maintains content relevancy and high quality while also focusing on User Experience (UX). User Experience, or UX, is the sense of ease, enjoyment, and contentment that a ...