Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
Content Gap Analysis In the rapidly changing world of digital marketing, it's essential to continue providing valuable and relevant content . But how can you be sure your content strategy is complete and effectively meets your audience's needs ? The key is a vital process called Content Gap Analysis. A content gap analysis is primarily a scientific approach to identifying the disparity between the information you create and what your target audience genuinely demands and anticipates . The idea is to find the "blind spots" in your content plan—the topics you haven't covered, keywords you haven't considered or forms your audience loves but you haven't attempted. Finding these gaps allows you to create new content or improve existing information to attract, retain, and convert your target audience. Important Lessons A content gap analysis finds the missing content that your audience needs. It enables you to identify which themes, keywords, and content...