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Showing posts with the label Digital Marketing

The Year Tradition Got a Tech Makeover: A Recap of India’s 2025 Festive Ads

  Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
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📝 How to Do a Complete Local SEO Audit: 12-Point Checklist with Examples

📝 How to Do a Complete Local SEO Audit: 12-Point Checklist with Examples A Local SEO Audit is an essential process for businesses targeting customers in a specific geographic location. It involves a methodical review of your online presence to discover strengths, weaknesses, and opportunities for achieving better rankings in local search results (like Google's 'Local Pack'). This comprehensive 12-point checklist is designed to help you conduct a thorough audit, including relevant examples from the Indian context. The Local SEO Audit Checklist 1. Keyword Topic/AI Prompt Audit 🔑 "Here, it's all about making sure the keywords you're focusing on truly match what people in your local area are actually looking for online. You also need to think ahead about how users, especially with all the AI tools popping up, might search for the services you offer. Action: Review your current ranking and the organic traffic you're receiving for terms related to your loc...
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Supercharge Your Customer Journey in 2025 With Interactive Email Campaigns

  Supercharge Your Customer Journey in 2025 With Interactive Email Campaigns In the rapidly evolving digital landscape, email marketing remains a vital pillar of effective customer communication and a key driver of revenue growth. As we progress into 2025, brands must continue to refine their email strategies, focusing on personalization and engagement, and ensuring value is delivered at every point of the customer journey. This article explores innovative email marketing strategies tailored to each stage of the customer journey, along with essential tips to optimize your campaigns for maximum results. Email Marketing Ideas for Each Funnel Stage A thoughtfully designed email marketing plan responds to the individual needs and aspirations of customers as they evolve from initial awareness to committed advocacy. 1 . Awareness Stage Email Marketing Ideas At the beginning of the funnel, the objective is to present your brand, attract attention, and promote initial interaction. ...
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