Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
Introduction Email marketing is a strong way for companies to talk to their customers, make good connections, and help sell their products. Whether you are working with other businesses (B2B) or directly with customers (B2C), email marketing can be changed to fit what you want to do. But, how you do email marketing for B2B and B2C can be very different because the people you are talking to and how you sell things are different. In this blog post , we will look at the main differences and good ways to do email marketing for both B2B and B2C. Understanding the Audience: B2B vs. B2C B2B (Business-to-Business) Email Marketing: The goal of B2B email marketing is to establish connections with other companies. Experts in particular industries, professionals, and decision-makers usually make up the audience. In B2B sales, there are typically more decision-makers involved and lengthier sales cycles. B2B email content must therefore be instructive, educational, and specifically designed ...