Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
How to increase your brand's social media maturity Social media is now a key part of what every marketer does. But being successful on social media isn't just about being lucky. It needs a carefully planned approach and a dedication to keep getting better and changing all the time. In this piece, we'll look at what it means to be good at using social media and talk about how companies can improve to strengthen their social media presence. What is Social Media Maturity? Being mature on social media means how well a brand uses social media to be effective and smart. It includes how a brand plans, handles, and looks at its social media posts. A good social media plan makes a brand look real and polished online. Being mature on social media is about knowing what a brand does well and using that to connect with the right people. It means matching the brand's beliefs and goals with its social media plan. Brands that are good at social media have found their special place a...