Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
Refine your marketing strategy Improving Your Marketing Plan: Winning Over Small Businesses Emotionally and Financially Small businesses are crucial to any economy because they can grow and develop new ideas. As a marketer, reaching out to this lively group can be very satisfying. However, small businesses have their problems, so you need a special marketing plan . Only use a plan that works for some! Here's how to improve your marketing plan and build strong relationships with these important customers. Examining the Small Business World: Small enterprises take many different shapes. They can be anything from hipster tech startups to local eateries, and they can have very varied needs and priorities. The primary variations are as follows: Fewer Resources: Staff numbers and finances are typically lower in small firms. This makes time very valuable, and their marketing must give a lot back for what they spend. Unique Needs: What they worry about is different from big companies. ...