Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
Measuring Content Marketing Success: Key Metrics and Analytics to Track By tracking the right content marketing metrics, you can gain valuable insights into the effectiveness of your content strategy. Use this information to optimize your content, improve your ROI, and ultimately achieve your business goals. Remember, content marketing is an ongoing process, so continuous monitoring and adjustment are key. Why Monitor Metrics for Content Marketing? For several reasons, monitoring content marketing KPIs is crucial. Calculate ROI: You can ascertain the return on investment (ROI) of your content marketing initiatives by examining important KPIs. Find Content That Performs Well: You can learn more about what appeals to and doesn't appeal to your audience by identifying your best-performing content. Maximize Your Approach: Your content strategy may be optimized with data-driven insights, increasing its efficacy over time. Make Knowledgeable Choices: You may make well-informed decision...