Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
Digital Marketing Challenges & their solutions The online world is changing quickly, giving marketers many challenges. To stay ahead, it's important to understand these challenges well and have a smart plan to handle them. This blog post will look at some of the biggest digital marketing challenges marketers face now and suggest possible ways to solve them. 1. Algorithm Updates and Ranking Fluctuations Search engines regularly update their methods for ranking websites, which affects where your site appears in search results. This can cause big changes in the number of visitors and how visible your site is. Challenge: Staying current with these updates and ensuring your website works well with search engines. Solutions: Stay updated: Watch search engine blogs and news to learn about any changes. Create good content: Make content that is useful and answers what people are looking for, giving them a good experience. Improve technical aspects: Make sure your website loads q...