Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
5 common email marketing problems and how to solve them Even with our best efforts, our email campaigns don't always work as well as we'd like them to. We occasionally struggle to maintain audience interest and observe with mild astonishment as our engagement metrics drastically decline. Even worse, we send out email after email only to find that our cherished material isn't reaching our hard-earned subscribers—instead, it's ending up in the spam bin. Numerous moving components in email marketing must be monitored and optimized, posing several difficulties. Some of these difficulties are well-known to many of us. Thus, in this article, we examine some of the most typical issues with email marketing and offer solutions. Page Contents Problem #1: My email campaigns are going to the spam folder Solution #1: Verify your domain Solution #2: Set up double opt-in or send a welcome email Problem #2: My open rates are declining Solution #1: Segment your list Solution #2: Clean...