Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
Top 10 Content Writing for Blogs Tips for Beginners: A No-Fluff, Real-Talk Guide Thinking of starting a blog or struggling to make yours impactful? Skip jargon and vague advice. Here’s a clear guide to creating blog content that engages, converts, and attracts readers. Let’s get started. 1. Know Who You’re Talking To: Your Blog’s Best Friend Consider the challenge of marketing a vegan cookbook to a butcher. It simply won't succeed, correct? The same principle applies to your blog. Prior to writing a single word, it's essential to identify your target audience. What are their passions? What concerns them? What terminology do they prefer? Example: If you're a fitness blogger targeting busy moms, your tone would be encouraging, time-saving, and practical. You wouldn't use highly technical bodybuilding terms. Instead, you might write a post like: "5-Minute HIIT Workouts You Can Do While the Baby Naps." 2. Don’t Just Write. Solve a Problem. Each successful conte...