Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
Performing a SWOT Analysis: A Simple Guide A SWOT analysis is a tool for strategic planning that helps identify a company's Strengths, Weaknesses, Opportunities, and Threats. By understanding these four main areas, businesses can create smart strategies to use their strengths, improve weaknesses, take advantage of opportunities, and handle possible threats. Figuring out the Parts of a SWOT Examination Strengths: These inside factors give an organization an upper hand. They can be substantial resources, like gifted, serious areas of strength for workers assets, restrictive innovation, or exclusive resources, for example, a positive brand notoriety or a solid organization culture. Weaknesses: Shortcomings are interior factors that impede an organization's exhibition. They can be asset limits, obsolete innovation, or interaction shortcomings. Opportunities: These are outside factors that currently offer an organization expected advantages. They can be market patterns, mechani...