Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
Content Marketing Mastery: A Step-by-Step Guide to Building a Winning Strategy In the world of online communication, good content is significant. It helps you get people's attention, interest them in your brand, and grow your business. Just putting content online isn't enough, though. You need a good plan, which is called a content marketing strategy. This guide will help you learn what you need and the steps to take to make a content marketing strategy from the beginning. It will turn you from someone who makes content into an expert in content marketing. Step 1: Set Your Motivation and Targets Before you begin pondering what themes to cover, it's critical to realize the reason why you're doing content showcasing. This is the way to define your motivation and objectives: Reason: Immediately make sense of why you're doing content promoting. What is it that you need to offer your crowd? Savvy Objectives: Clarify objectives that can be estimated, are feasible t...