Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
Email Automation Explained: A Step-by-Step Guide for Email Marketers In today’s digital landscape, delivering timely, relevant messages to your audience is essential. Traditional email campaigns reach many recipients but often lack the personalization needed to drive conversions and build lasting customer relationships. Email automation addresses this gap. Think of this article as your all-inclusive guide to email automation. We'll walk you through the basic ideas behind it, highlight its advantages, show you common ways it's used, and even give you a step-by-step approach to getting it set up yourself. Plus, we’ll throw in some real-world examples from India to help you really grasp and apply these concepts. Table of Contents What Is Email Automation? Why Email Automation Is Different From Other Campaigns Benefits of Email Automation Common Use Cases for Email Automation How to Set Up Email Automation: Step-by-Step Guide Email Automation Best Practices Conclusion 1. What Is...