Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
How to create content people save and revisit Within the immense ocean of online material, where millions of articles, videos, and social media posts struggle for visibility, how can you guarantee that yours stands out ? The key is not in demanding engagement, but in earning it . This means moving from a "needy" mentality, always pursuing likes and shares, to a "needed" mindset, offering real value that people actively seek. This goes beyond crafting "good" content ; it focuses on developing essential content . To comprehend how to do this, we can look to Abraham Maslow's hierarchy of needs, applying its key principles to the online environment . By addressing core human wants and fears, your content can become crucial. Physiological Needs: Addressing the Immediate and Tangible At the foundation of Maslow's hierarchy are physiological needs – the essential building blocks for human survival, like food, water, and shelter . When it comes...