Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
SEO Ranking: Elements and Strategies to Ascend the Search Engine Ladder In the current digital marketing environment, websites and organizations must rank well in search engine results pages (SERPs). It's the key to drawing in leads, conversions, and organic traffic. However, how precisely can you go up the SEO food chain and take the top spot that is rightfully yours? This in-depth book will explore the fundamental components of SEO ranking and provide you with practical tactics to boost the exposure of your website. Understanding the SEO Playing Field Search engines, such as Google, use advanced methods to order webpages based on different factors. These factors can be grouped into two main types: off-page SEO and on-page SEO. On-Page SEO: Optimizing Your Website's Foundation On-page SEO means making changes to your website so search engines can easily read and understand it. It's similar to making your store look more appealing to attract more visitors. Here are the s...