Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
How to Run a Content Audit (2025 Update) In today's fast-paced digital world, a regular content audit is more than just a recommendation – it is a requirement. As search engine algorithms continue to advance and user expectations rise, it is crucial to maintain content that is both relevant and effective, strategically aligned to achieve digital success. The 2025 update will help you navigate the process, from setting your goals to resolving the identified issues. Table of Contents Key Takeaways What Is a Content Audit? Why Does My Website Need a Content Audit? Determine Your Content Audit’s Purpose Content Audit Tools Ubersuggest Google Analytics Screaming Frog Ahrefs Content Explorer Accessibility Checkers Website Content Audit Steps Create a List of Your Content Assets Create a List of Content Issues to Identify Address Content Issues Common Content Audit Mistakes to Avoid Conclusion Key Takeaways A content audit is a detailed evaluation of all the content available on your we...