Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
A Guide to Reaching Your Target Audience In today's digital landscape, social media is an undeniable powerhouse for brand building and customer engagement. But with a plethora of platforms available, each with its unique strengths and audience demographics, selecting the right ones for your brand can feel overwhelming. This guide dives into six of the most prominent social media platforms, exploring their monthly active users (MAUs) and the potential benefits they offer your brand. 1. Facebook: The Social Media Giant (3.05 Billion MAUs) Facebook remains the undisputed king of social media, boasting the largest user base. Here's why it might be a perfect fit for your brand: Unmatched Reach: With billions of users, Facebook offers unparalleled potential to reach a broad audience. Targeted Advertising: Facebook Ads allows hyper-targeting your ideal customers based on demographics, interests, and online behavior. Diverse Content Formats: Share text updates, images, vide...