Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
Top Digital Marketing Metrics and KPIs: A Comprehensive Guide In today's world of technology, companies are using digital marketing more and more to connect with the people they want to reach and to meet their goals. To know if the digital marketing is working well , it's important to keep track of and look at important numbers and KPIs (Key Performance Indicators). This detailed guide will discuss some of the most important digital marketing numbers and KPIs companies should monitor. Website Traffic Metric 1.Website Traffic: Unique Visitors: The number of different people who have visited your website over a certain period. Pageviews: The total number of pages viewed on your website. Average Time on Site: The usual amount of time users spend on your website. The "bounce rate" is the percentage of visitors who leave your website after viewing only one page 2. Traffic Sources: Organic Search: The number of visitors coming to your website from search eng...