Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
The Ultimate Glossary of Essential Email Marketing Terms Email marketing is a powerful and versatile way to engage audiences, but it has its own terminology. To succeed, it is crucial to master terms related to performance measurement and regulatory compliance. With this in mind, this glossary delivers a concise, original overview of key email marketing terms every marketer should know. Key Metrics & Performance A/B Test (Split Test): A method of comparing two versions of an email (e.g., different subject lines, CTAs, or designs) to see which one performs better with your audience. Acceptance Rate: The percentage of email s that a mail server successfully accepts for delivery. Bounce Rate: The percentage of emails that could not be delivered to a recipient's inbox. Bounces are categorized as hard bounces (permanent failures due to an invalid or non-existent address) or soft bounces (temporary failures, like a full inbox). Click-Through Rate (CTR): The percentage of reci...