12 Biggest SEO Trends in 2026: Strategies to Get Ahead SEO is evolving rapidly, driven by the integration of Artificial Intelligence into search. By 2026, success will depend not on simple keyword optimization but on achieving visibility across a dynamic ecosystem of generative AI, social platforms, and personalized user experiences. 1. AI Optimization Overviews (Generative Engine Optimization) Trend: Google's AI Overviews (also known as Search Generative Experience—SGE) deliver succinct, AI-generated responses directly on the Search Engine Results Page (SERP), significantly boosting zero-click searches. Strategy: Focus on Generative Engine Optimization (GEO) . Structure your content so that Large Language Models (LLMs) can easily parse, cite, and select your information as a trusted source for their summaries. Example: Instead of a long paragraph explaining "How to install a smart thermostat," create an H2 sub-heading: " How Do I Install a Smart Thermostat? ...
The Ultimate Glossary of Essential Email Marketing Terms Email marketing is a powerful and versatile way to engage audiences, but it has its own terminology. To succeed, it is crucial to master terms related to performance measurement and regulatory compliance. With this in mind, this glossary delivers a concise, original overview of key email marketing terms every marketer should know. Key Metrics & Performance A/B Test (Split Test): A method of comparing two versions of an email (e.g., different subject lines, CTAs, or designs) to see which one performs better with your audience. Acceptance Rate: The percentage of email s that a mail server successfully accepts for delivery. Bounce Rate: The percentage of emails that could not be delivered to a recipient's inbox. Bounces are categorized as hard bounces (permanent failures due to an invalid or non-existent address) or soft bounces (temporary failures, like a full inbox). Click-Through Rate (CTR): The percentage of reci...