Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
23 B2B SaaS Marketing Strategies To Grow Your Brand India's B2B SaaS market is thriving, with new startups and established firms competing for market share. To navigate this competitive landscape and secure sustainable growth, a solid marketing strategy is vital. This article details 23 impactful B2B SaaS marketing strategies, each accompanied by a relevant example. Foundation & Understanding Your Customer 1. Audience Research and Pain Points Before selling, thoroughly identify your target customers and the problems you solve. This requires in-depth research into target companies, job functions, and industry contexts. Example: A company like Freshworks consistently conducts extensive research to understand the specific customer support challenges faced by Indian SMEs, whether it's managing a high volume of inquiries or integrating with existing systems. This helps them tailor features and marketing messages. 2. Creativity In a crowded market, differentiation is crucia...