Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
B2B Marketing Gets Personal For many years, B2B marketing was frequently viewed as a detached, transactional process. The emphasis was primarily on lead generation and conversion, often neglecting the importance of fostering enduring relationships. However, this perspective is shifting. In the current competitive environment, personalization has become essential for B2B success rather than an optional enhancement. Companies are increasingly acknowledging that their clients are not just anonymous entities, but rather organizations composed of individuals with distinct needs and objectives. What strategies can you employ to cultivate long-term relationships? It ultimately comes down to adopting a more human-centered approach: Comprehend the distinct requirements and objectives of your target businesses: This necessitates thorough research, attentive listening during sales discussions, and continuous feedback systems. Move past superficial understanding and explore their specific chall...