Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
What are the 7 Cs of Digital Marketing? In the fast-changing online world, businesses always look for new ways to stay ahead and reach their target audience. To do well in digital marketing , it’s important to understand some basic ideas. These are the 7 C’s of digital marketing: Customer, Content, Community, Context, Convenience, Cohesion, and Conversion. These seven elements guide marketers in creating and enhancing their digital marketing strategies. This blog will break down each of the 7 C’s in detail , offering useful advice to help businesses thrive online. Let’s dive into each component immediately and discover how to build a successful digital marketing plan. 7 Cs of Digital Marketing The 7 C’s are very important in digital marketing because they offer a complete guide. They help marketers create effective strategies that connect with their audience and adjust to the ever-changing online world. 1. Customer – Your Customer is the Boss of Your Business Always think ab...