Crafting the Perfect Pre-Holiday "Thank You" Email for Clients and Customers With the holiday season just around the corner, it’s a wonderful opportunity to take a moment, think about the things that matter, and show sincere appreciation to your clients and customers—the people who truly keep your business going. A thoughtful "Thank You" email isn’t just a nice thing to do around this time of year; it’s a really effective way to deepen your connections, build stronger loyalty, and make sure you head into the new year on a great footing. But here’s the thing: everyone’s sending holiday messages these days, so you need to make sure yours cuts through the noise. That’s why we’ve put together this professional guide to help you craft a pre-holiday thank-you email that’s both meaningful and impactful. Step 1: Define Your Goal and Tone Figure out the main reason for your email before you even start writing. Are you just sending a thank you, or do you also want to let pe...
Impact of Tofu, Mofu and Bofu Funnel Strategy in Digital Marketing The marketing or sales funnel concept has existed since 1898. It was developed by Elias St. Elmo Lewis, an American advertising expert, who created a model that describes the stages a customer goes through before making a purchase . This model, known as the AIDA marketing model, is what we now refer to as the sales or marketing funnel. Before buying something, a person goes through four steps: Awareness (they realize they have a problem), Interest ( they look at products or services that can solve the problem), Desire ( they decide on a specific product or service), and finally Action (they make the purchase). These four steps can be shown as a funnel, which is how AIDA became a marketing funnel. What specific metrics can businesses use to measure the effectiveness of TOFU, MOFU, and BOFU content strategies? How can companies optimize content for different audience segments at each funnel stage? What common mis...