Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
How to Create the Ultimate Social Media Strategy that Drives Brand Awareness & ROI Developing the Ultimate Social Media Strategy: Boosting Brand Awareness and ROI In today's hyper-connected world, social media is more than simply a choice for businesses; it's a critical artery for brand development and income generation . However , simply having profiles on many platforms is not sufficient . To effectively leverage the potential of social media , you must have a well-defined, strategic approach . This blog will walk you through the steps necessary to develop an ultimate social media strategy that not only increases brand recognition but also generates demonstrable returns on investment (ROI). Step 1: Establish Clear Goals and Objectives Before engaging with platforms and content, it is essential to define your desired outcomes . Your social media objectives should be in harmony with your overall business goals . Are you looking to: Increase Brand Recognition: Broa...